Writing Google Adwords

No true!  A writer will tell you that it's much harder to write short content compared to wordier, long content.  In short content, every word must make a strong impact.  This compact writing will create better search and traffic results.

Waste has no place in Google Adwords.  Google approves well-written and tight Adwords faster.  And, these ads tend to have higher click-through rates and higher respond rates by visitors.  Amazing what three lines of about 70 characters can do!

Snug Adwords request the reader to carry out an action. Also, optimized keywords and phrases in an Adword serve other purposes.  When you  know why you picked certain keywords, you can anticipate the best results.

Fantastic copy for a Google Adword won't happen in a snap. Ten tips to make it happen are offered below:

1.  The inverted triangle approach to writing will help you brainstorm material.  Start with the most important points and use copy and language that hold meaning for your target audience.  Then, trim your material using the following tips.

2.  Copy moves the reader to click-through.  Use power words, benefit or attention-grabber.  Start with two columns.  In the first column, list a feature.  Then, in the next column, list a benefit of the feature.

3. Put only truth into attention-grabbers. Don't say its "free" if a catch is involved. Follow Google guidelines carefully (https://adwords.google.com/select/guidelines.html).

4.  State your point right away.  The Internet will bring customers who want what you offer directly to you.   The best headlines stand out because they say exactly what the customer wants.

5.  Split-test your keywords by testing their power on Google search results.  Also, test different versions of your AdWords ad on Google.  Make changes to a poor performing Ad.  Changing one word can make a world of a difference in your click-through ratio.  If your Ad does poorly, Google will drop it.

6.  Use [square brackets] around keywords and even try a dynamic headline.  When a search result matches your keyword exactly, Google bolds the matching keywords in your ad.  You can also program your headline to customize and match the search, as long as the dynamic headline doesn't use misspelled words. For example, {KeyWord: Writing Tight AdWords}.  You must use the brackets and "KeyWord:" in the programming.

7.  Omit words that aren't needed like it, of, in, on, an and a.

8.  What makes you unique or shine?  Loudly state it what makes you better than a competitor.  For instance, do you offer discounts?

9.  Save the deals or freebies for the end.  This reduces click-through visitors who want it all for nothing.

10.  Words packed with energy and emotion are call-to-action words.  Pick powerful words and statements that closely match your product or service.  Some power words include these, discover and enhance.

Tight writing comes from identifying exactly what you want your customer to do with the information you provide.  Not only will your click-through rate improve but also your self-monitored conversion ratio should improve when you make AdWords work in your favor.


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