Now Geico is
understandably unhappy with thefact that when people search for "Geico
Insurance,"other insurance company ads show up on the right side.
cost them a lot of money in brand- andreputation-buiding to get someone to
search forGeico, and then other insurance companies jumpin the fray and grab
This is a double edged sword. If you're a littleguy trying to cash in,
this is great. If you'rea bigger guy and you've got a reputation
you'vebuilt - if people actively search for you oryour company - than you're
probably not so happyabout this.
Well there's an easy solution for Geico, or you, or any other advertiser
who wants to prvent thisfrom happening. Make sure your website
turnsvisitors into dollars (like I constantly harpabout)... and then launch
an affiliate program.
See, if Geico had an affiliate program, they'dhave dozens of affiliates
bidding on "Geico" andthey would literally crowd out the rival
advertisers.When people type in "Geico Insurance" they're a LOT more likely
to click on an ad that represents Geico than anything else. The rival ads
get a lowerclick thru rate and almost entirely vanish.
The next objection, of course, is going to be "Hey wait a minute, I spent
all this money building my brand, why should I share the money with
affiliatesnow, when someone finally decides to buy insurance?"
The answer is: Yes, you will share your profits with others, but those
same affiliates will advertisein nooks and crannies on the Internet that you
couldn'tpossibly reach through the usual corporatecommand-and-control
mentality. What you paythem for searches on "Geico" will be very smallin
relation to the traffic they bring you from*literally* a million other
places. Especiallywith a business as big as insurance.
What I teach in my books, courses and coachingprograms is that when you
use pay-per-click trafficto perfect the sales process on your website...
thenadd affiliate marketing to the mix... you get explosiveresults. You
achieve a "tipping point" where everyonesends you their traffic because your
program paysmore than everyone else's. It's a really, reallycomfortable
position to be in.
And it's not voodoo - it's hard science.
If you're an experienced Adwords advertiser, then youdefinitely need to
know about my Ultra-Advanced course. It picks up where the Definitive Guide
leaves off,laying out an entirely new level of strategies for winningthis
If you're new to Adwords, my Definitive Guideto Google AdWords shows you
how to reach that elusivetipping point, one simple step at a time. I
recommend the Expanded Version which includes a special tele-clinic called
"Jetfuel for GoogleCash" :
To your success,
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