1. Design Decide how the layout of your ad will present itself.
Next consider what you want to be included in the title and what facts or
catch phrases you want your visitor to know before they decide to spend your
money by clicking on your advertisement. Don't be a fool and get your ad
disabled, please be sure to follow all of Goggle's rules and regulations on
there editorial guidelines page.
Many computer owners are just learning how to purchase using the miracle
of the internet and even more people do not understand that when they click
on those Google ads they are spending someone's money just by clicking on
it. They also don't understand that most of the pages that they are going to
be clicking on are product pages trying to sell them something. Many aren't
even interested in spending any money no matter how convincing your sales
pitch can be. Though, this depends on what they are searching for. To avoid
this simply yet destructive problem merely put the price of your product
directly into your ad.
2. Brainstorm
This is where my downfall began, I selected few keywords and in turn
received little traffic, and the traffic I did receive was very expensive!
To avoid this start off by taking the position of your possible customer. If
you were searching for the product that you sell, what would you, as a
customer search for? Do that now and make a list of as many search phrases
and keywords you can think of. Don't be afraid to use Goggles keyword tool,
though I found that this isn't too helpful.
After you squeezed out as many words you can, glance over them and
determine what words and phrases can be combined to form a new one. Simply
come up with as many words as possible, once you get started its easy and
you should come out with around 250 keywords. Review this list and delete
some of the keywords that are ?out there? and wouldn't produce targeted
traffic.
3. Optimize Never waste your money using Goggle's suggested cost per
click; it is 10 times higher than necessary.
Many advertisers do not understand that there click through rate effects
there position to the same degree with how much they pay per click. To make
this easier to understand here is an example: if you pay 5 cents per click
for the phrase ?shopping cart? and your competition pays 10 cents and has a
click through rate of .5%, to surpass this person in position you need to
double your click through rate to anything above 1% yet you are still paying
half of what he is! For keywords that are less targeted to your product or
purpose yet still effective I suggest pricing them to nearly half that of
highly targeted keywords for a rule of thumb.
Now that all your keywords and pricing is in place, set your daily budget
lower than you plan on spending per day for now, this way in case it's a
failure you don't lose that much. Let your campaign run for a few days, but
before you do make sure you set up conversion tracking. Watch what keywords
perform well and convert to conversions, and delete the ones that cost you
nothing but money. If at first you don't succeed try again.
4. Experiment As you watch the performance of your keywords and Ad
groups you should continue to try new things.
Change one word in your ad and compare the results to previous, trust me
one word can and will make the difference; whether positive or negative that
is for you to discover! If you are having trouble finding an ad that gets
enough clicks to avoid being disabled brainstorm again and create as many
ads as possible, even if they are terrible they will give you new ideas.
Pick your favorite three and create a new ad group while comparing the
results to your other ad groups. If you do not find success after following
all of these steps, what you're doing isn't wrong it's what you're trying to
sell.
To determine if your product is assured to fail ask your self this
question: is this product helping someone or is it just another great idea?
Chances are if it's a great idea people aren't searching for it, or in
desperate need of it.
Continue to track and modify your keywords and Ad groups while watching
your sales and popularity excel! Written by: Michael McLaughlin at http://www.webmastershed.com ?
webmaster forum, for more articles by this author please visit:
http://www.webmastershed.com/articles
