Web Page Promotion
Get Your Web Site Noticed!
6/9/2005
by: Michael Rock
The three responses:
#1: If I put a web site out there it will be one of millions! So it's
useless for me to have a website!
Usually when I get this response I reply that like everything else your web
site has to be marketed. Would you start a business and never advertise? It's
like signing a death warrant. Even though a web site is used as advertisement
for your business in some cases it (the web site) still has to be marketed as
well. I usually don't spend to much time with these people and let them get on
with their lives.
#2: If I put up a web site I can sell out all of my inventory that's
taking up space!
I just came across this one today, and had to let the customer know that just
putting up a web site is not going to magically help him get rid of all of his
excess inventory. He had to know the finer points of how to get a web site
noticed. One thing about these type of customers I noticed is that they don't
realize it takes money to make money. Below I will give numerous examples that
are very cost effective for getting your web site noticed. But to do the job
fully and correctly, you'll have to expect to spend some money. In the end it is
always worth it. (Except if you are trying to sell ice cubes in Antarctica. Then
I would highly suggest hiring an excellent salesperson.)
#3: Great! I can have a web site up to display my items 24/7! Can you
point me in the right direction on how to market a web site?
These are the kind of responses I like! Someone with good business sense and
knows a little bit on how to succeed in business. These kinds of customers I can
speak freely to and give them the different kind of options that they can take.
And this article will touch base on some of the details on what to do. It would
pay to do research on marketing from the internet, marketing books, advisors,
etc. There are many sources out there if you look.
Not all web traffic is equal!
One thing that you have to remember is that not all web traffic is equal! I
added many pages detailing how to set up a SSL certificate on different control
panels. Plus a FAQ page on SSL certificates and the details of the options you
have for picking a SSL certificate. (SSL certificates are the things that give
you a padlocked secure site for shopping carts and what not.) As a result of
this I get MUCH traffic from people using the search engines looking for
information on SSL certificates. At least a few hundred per month. This type of
traffic generally already have a web site and are looking for instructions on
how to install a SSL certificate they already have. I generally only sell SSL
certificates to people that I designed their web pages for. It just makes it
simpler for me. Although anyone is welcome to visit my site and purchase one for
a web site somewhere else.
So you can see how this type of traffic is not very beneficial for making me
money, but I am glad that I can help the public out in some way. I also get a
fair amount of traffic from software that can be downloaded from my site. And
again this does not generate much business. But one thing to remember is that
this type of traffic does make your site more known and remembered, and someone
may remember your site when someone talks to them about needing this or that.
How do you get web traffic that counts?
To get web traffic that counts and to make your web site known to the public
you have to market your site to let people know that it is there. After people
know that your web site is there you will have a portal to your business where
people can visit 24/7. It's like having a salesperson at your beck and call 24
hours a day, and having someone to sell your merchandise online 24 hours a day.
In the long run with the right marketing plan this can really pay off, and here
are some tips on how to do it.
PPC Advertising!
You can set up a pay per click advertising campaign to however much you want
to spend per month. A great deal of keyword research should be done on this and
there are some courses on the web that will help you learn how to get the most
benefit from this. Pay per click campaigns are the results of the sponsored
listings in the search engines. The search engines have to make money some how
to stay up and running! Don't they? This is why you see meta search engines
slowly dying out. Here is Wikipedia's definition of PPC:
Pay per click, or PPC, is an advertising technique used on websites,
especially search engines. Pay per click advertisements are usually text ads
placed near search results; when a site visitor clicks on the advertisement, the
advertiser is charged a small amount. Variants include pay for placement and pay
for ranking. Pay per click is also sometimes known as Cost Per Click or CPC.
The most popular pay-per-click search engines are Google AdWords and Yahoo!
Overture, followed by Findwhat, Shopping.com, NexTag, Bizrate and Pricegrabber.
Depending on the search engine, minimum prices per click start at US$0.01 (up to
US$0.50). Very popular search terms can cost much more on popular engines. Abuse
of the pay per click model can result in click fraud.
PPC engines can be categorized in "Keyword" engines and "Product" engines.
SEO or Organic Listings!
SEO (search engine optimization) is more costly at first, but pays off in the
long run. Organic searches are used 80% of the time, while the sponsored
searches are used 20% of the time. As an example of what SEO can do for your
site. If you typed in 'web development contractor' into MSN or Google you'll see
my site,
www.theinternetpresence.com, at the #1 position. And it is currently #18 in
Yahoo! These stats were taken on 6/9/05. Some of the things that I am going to
list below will both help get your site noticed and help your web site rankings
in the search engine. Be looking for
www.highwebrankings.com coming soon to help you achieve these results.
SEO is achieved by careful research of your keywords (which you may already
have if you did this for your PPC campaign), careful placement of keywords in
your content, proper web design structure, submitting your site to search
engines and directories, and building a good linking strategy.
Get Valuable Links Pointing to your Site!
This method can both be free and cost you money. There are numerous
directories and search engines that you can submit to that do not cost a dime.
THE most important directory to submit to still doesn't cost a dime! It is DMOZ
found at www.dmoz.org.
Although it is free it is slow in getting listed there. It can take months to
get listed there. The 2nd most popular (and most valuable) directory to submit
to is Yahoo! It's cost is currently $299 per year. These two directories help
your search engine rankings the best and are also helpful to getting your web
site known. Do a search on the internet for more directories to submit to.
Especially directories that are specific to your web site theme. For example if
you sell shoes you could type in 'shoe directory' into the search engine.
You can also write articles like this one and put your web site address on
the bottom, do reciprocal linking (but there are dangers with this if you do it
with the wrong people), and many other ways to get links pointing to your site.
For more information on how to do this visit
http://www.theinternetpresence.com/business-article-30.htm. It has an
article there entitled, "How and Why to Build a Linking Strategy."
Offline Promotion!
Have your web site address printed on your invoices, receipts, business
cards, flyers, newspaper ads, radio ads, and television ads. The possibilities
are endless. Let all of your customers know that you have a web site now. Set up
a press release pointing out the conveniences for your customers if they use
your web site. Word of mouth goes a long way. Another idea is to have your web
site address plastered on bill boards or on the side of company vehicles. Giving
away promotional items such as pens that have your web site address on it can
help too. Just be sure that the pens work well or else they can end up giving
you a bad name. I've thrown away quite a few crappy pens in my day and thought
that the businesses had the same quality.
On Site Promotion!
While people are at your site you can set up a 'Refer a Friend' link, 'Email
this Page to a Friend' link, or a 'Print This Page' link to help gain
popularity. Also you could offer discount coupons that are only available from
your web site. This will help you track where your customers are coming from.
If you do a little hunting and searching you'll find many ways to promote
your web site, and soon your web site will become so popular that it will be
promoting your business very well. If you would like more informational articles
on how to promote your business and web site read our archive of articles at www.theinternetpresence.com and
coming soon www.highwebrankings.com.
Highwebrankings.com is going to be a division of Internet Presence that will
show you how to optimize your site, provide you with the reports you need to SEO
your site, offer services such as keyword research, etc. And if you don't want
to attempt to do it yourself we can do it for you. So be looking for this site
to show up in the coming months.
Until the next article, have a great day!
Copyright © Michael Rock
The owner of this registered company has
over twenty years experience with DOS, windows business applications, numerous
programming languages, artistic development, and web design. Other areas of
interest include web marketing, web promoting, and business marketing and
development. After the persuasion of those praising his work, he decided to go
into business himself and highly suggests everyone else to do the same.
Internet Presence was founded in 2003 from a
desire to become independent. Less than 1 year later Internet Presence has had
accounts in three different states ranging from a locally owned auto collision
repair shop to a glass packaging industry that sells its product worldwide.
Web Page Promotion
